1,000 Carphone Stores to Open in US

April 12, 2008 in Industry News, Retailers

You read that right… CAR phone stores. Apparently the Carphone Warehouse is one of Europe’s largest retailer of mobile devices, with 2,300 stores spanning the continent. Contrary to what their name suggests, they offer an incredibly wide range of mobile products.

Carphone Warehouse

Okay… before we continue… CARphone Warehouse? Really? You couldn’t have changed your name in the past twenty years to update yourselves a bit? I mean… do you drive around and see any stores called “Typewriter Depot” or “Fax Machine World”? Hire a New Marketing person maybe?

Regardless of their name, they’re about to make a monstrous entry into the United States. And by Monstrous, we mean as big as some of the first Carphones that ever existed. Big like THIS:

Alright… enough with the jokes. Because what Carphone Warehouse is doing is pretty darn serious. They’re partnering with BestBuy to unveil 1,000 stores across the United States. Some of them will be located within BestBuy stores and others will be standalone stores.

Apparently Carphone pioneered the Britain’s independent structure of one store offering all makes and models, allowing customers to truly compare prices, products and services. The company has taken it even further by leading the industry in after sale services… and profiting off them, too.

These are bright guys… and in this ever competitive industry perhaps they can help take BestBuy’s mobile department to the next level. However, we hope they’ll consider altering their name at least for the America’s. It’s one thing to grow up with a service that becomes outdated… but pushing the ancient name “Carphone” down consumers’ throats may not be the best way to make a cutting edge first impression.

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