Instinct vs. iPhone

May 15, 2008 in Samsung, Sprint

Sprint has been somewhat shunned for dropping a cool million on a Sprint Instinct vs. Apple iPhone campaign with the purposes of proving it can unseat the iPhone based on performance. The problem is that half the iPhone’s glory stems from intangible, perception based affection.

The ease of use. The Apple brand. The App Store. The User Interface…

Still, the Instinct SHOULD get points for matching up with the iPhone. Trying to take the iPhone head on by directly comparing them is a risky move, since being dubbed an “iPhone Killer” is a cliche that has gotten very old very quick. Why make the comparison when the rest of the universe is going to do it for you?

Nevertheless, the people SHOULD be viewing the Instinct has a hot commodity. Take a look at these 5 videos from the campaign and tell us what YOU think:

(UPDATE: it appears the video isn’t working for some. If not, you can see the videos here)

FAST INTERNET

LIVE TV

GPS FEATURES

DIGITAL CAMCORDER

MUSIC DOWNLOAD

So… who wins? We’re guessing the Apple folks will say, “Once the 3G iPhone drops, there will be no comxparison.” But even if they’re right, you have to give the Instinct credit for matching up very, very, very well.

We’re excited for this phone to say the least.

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