Instinct vs. iPhone 3G Heats Up at $199/Each

June 11, 2008 in AT&T, Apple, Handsets, Samsung, Sprint

Samsung and Sprint themselves played up the whole Instinct vs. iPhone thing with a $100 million dollar advertising campaign featuring promotional videos that directly pit the two phones against eachother. Obviously, the Instinct won each “battle”.

While the annoying “iPhone Killer” crap gets perpetuated by bloggers, analysts and fanboys across the globe, the Instinct ad campaign was the first time it was purposefully force-fed by the competing manufacturer/carrier themselves. Many predicted once the iPhone 3G was released, the Instincts talking points against the iPhone would be moot and the “iPhone Killer” hype once again debunked.

But as the story unfolds, the Instinct has gotten tremendous reviews across the board and looks to remain competitive. One of the most exciting developments for the iPhone 3G was it’s $199 price point. After spending so much on head to head comparison ads did you really think the Sprint would let them walk away with a differentiating factor of price?

Of course not, and thats why the Samsung Instinct will $199 dollars with a 2-year Sprint Contract… JUST like the iPhone 3G.

I’m not sure what the marketing guys at Sprint are thinking, but if I were them, I’d change that pricepoint to $198.99 and get some more mileage out of those head to head Instinct vs. iPhone videos. Cmon Sprint, it will be amusing!

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