BlackBerry Storm “Mad Genius” Commercial

Have the BlackBerry Storm commercials that abruptly end with a completely black screen after providing absolutely no information leave you infuriated? Us too. We’ve been waiting to hear how they’ll creatively position such a… physical asset… and in their new “Mad Genius” Commercial they do it quite well:

Not only do they mention it is the first ever touchscreen BlackBerry but they also illustrate the difference between touching and clicking which seems rather difficult. They don’t get into the details, just enough to bait you.

They then ask “What Kind Of Mad Genius is Behind This?” and the camera pops up to reveal the Verizon Guy waving with the “In-Network” standing behind them. It’s cute and delivers the right message. Although, you have to wonder how much of the genius should be attributed to Verizon and not Research In Motion?

Either way, we’re happy to see a new BlackBerry Storm Commercial.

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