Amazon Wireless Launches!

by Rob on July 9th, 2009

One of the world’s largest retailers has just entered the mobile phone market in a big way. Sure, Amazon has been selling phones and plans for quite awhile on Amazon.com but the company has just announced a brand new portal built exclusively for wireless devices and service at http://wireless.amazon.com. You can also get their by visiting AmazonWireless.com which will simply forward to the previously mentioned URL:

amazon-wireless

Right now the company is only offering phones and service plans from Verizon Wireless and AT&T but that will very likely change – if you’re going to only test a few providers during the beta of the program it makes sense to use the largest two. They’ll be gathering input from customers and testing different features so we will likely see some things changing on the fly.

“We’ve taken our eight years’ experience selling cell phones to create a new site that makes a potentially confusing transaction much easier for customers,” said Paul Ryder, vice president of Consumer Electronics for Amazon.com. “The step-by-step purchase process on AmazonWireless makes it easy for customers who already have a plan to upgrade their phones. If you want to establish new cell phone service, we’ve made it simple to find the right phone, service plan and options for your needs. We’ve also eliminated the technical jargon and frustrating rebate paperwork that customers often face when buying a phone.”

Sounds good – simplifying a process is always a winning suggestion but I’d still recommend reading all the fine print – Amazon could have contractual stipulations that wouldn’t be found in a traditional contract from the carrier and Vice Versa. This will be an exciting story to follow.

Have you ever purchased a phone and/or service from Amazon? What was your experience?

[Via Press Release]

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