The iPhone floodgates have opened in the UK – first it was Orange who announced they would carry the device and then Vodafone staked a claim to the iPhone. Instead of sulking about their lost exclusivity, O2 has posted a press release boasting about their two year run, market share, service and offerings:

We’re proud that we’ve been able to offer an exclusive iPhone deal to our 20 million customers for the last two years. We always knew that iPhone exclusivity was for a limited period of time, but our relationship with Apple continues and will be an ongoing success. We have over 1million iPhone customers and they remain very important to us.

We aim to offer our customers the best devices on the market, including becoming the home of Smartphones and we are really pleased to now add another device in the Palm Pre. We also offer award-winning customer service and benefits, which is why more people choose O2 than any other network in the UK.

The Palm Pre that they mention above? That’s an exclusive. At first I wasn’t sure why they didn’t mention this but perhaps short and sweet is the way to do it. If they expound too much they sound like sore losers (of exclusivity). But in this case they seem more like “oh well, we still pwn everyone”.