Sony Ericsson Equinox Shines At T-Mobile October 28th

by Rob on October 27th, 2009

se-equinoxThe Sony Ericsson Equinox is a flip phone with an interesting twist of lighting that will be available exclusively at T-Mobile starting October 28th. The main attraction here is the bizarre lights that claim to “light up your life, literally” and the inclusion of an FM Radio.

At the grand-opening of a T-Mobile retail store on October 31st the company will have a Maria Sharapova look-alike contest and will be giving a way free Equinox phones among other things. Sony Ericsson is also sponsoring a “Get Your Glam On” contest with Kim Kardashian that will send you to Los Angeles for VIP treatment. Unfortunately that happens November 9th so you won’t get there in time to enter/win the Sharapova contest:

New Sony Ericsson Equinox(TM) Phone, Now Available at T-Mobile USA, Lights Up Your Life, Literally

See your faves in a new light with the Sony Ericsson Equinox(TM) phone

RESEARCH TRIANGLE PARK, N.C., Oct. 26 /PRNewswire/ — Sony Ericsson delivers a stylish, chic phone this fall with the introduction of the Sony Ericsson Equinox(TM) phone at T-Mobile USA, Inc. This mobile device offers exciting features that encourage individualism through unique pulsating night effects that enable users to never miss a call or text message.

The Equinox(TM) phone is truly an interactive 3G(1) phone equipped with enhanced design features and built-in GPS. With eye-catching night effects, you can give your five favorite people their own, unique pulsating light effect and when a call comes in, you’ll know who it is in a flash. The custom light features come in Amber, Sapphire, Beryl, Diamond, and Amethyst. The Equinox(TM) phone has an array of changing wall paper themes that will ensure you’re always color coordinated.

The Equinox(TM) phone has a 3.2 megapixel camera and is loaded with great multimedia features, including an integrated application that lets you shoot amazing video and easily upload(2) it directly to the YouTube(TM) application. The Equinox(TM) phone also has an integrated FM radio and Stereo Bluetooth® wireless technology, and boasts gesture control that lets users reject incoming calls or silence an alarm with the wave of a hand.

“The Sony Ericsson Equinox(TM) phone echoes Sony Ericsson’s tradition of style, personalization and multimedia,” said Karen Morris, vice president of marketing, Sony Ericsson. “With a host of dynamic features that put the power of personality in your hands, it’s a stunning 3G phone that reflects the mood of each individual user.”

Maria Sharapova Look-a-like Contest

In celebration of the stylish Equinox(TM) phone, tennis star Maria Sharapova will make an appearance at the grand opening of a new T-Mobile store in Los Angeles on October 31, 2009. At this event, Sony Ericsson will hold a Maria Sharapova look-a-like contest(3). Fashionistas who think they can match Maria’s style will get the chance to meet Maria and compete to win the title of Maria’s best look-a-like. Other prizes include Maria-style VIP treatment for a day as well as Sony Ericsson Equinox(TM) phones and Sony’s VAIO® computers. For additional information, including official rules, visit: or

Get Your Glam On With Kim Kardashian and Equinox(TM) phone

Aspiring fashionistas can get their glam on with style icon Kim Kardashian and the Equinox(TM) phone. Beginning November 9, Kim’s fans can enter the “Get Your Glam On” sweepstakes sponsored by Sony Ericsson which will award one lucky winner a trip to Los Angeles to meet Kim and receive the ultimate makeover from her personal glam squad, including a day and night look that coincides with the phones’ unique day/night features. BUZZMEDIA will document the winner’s entire experience in a video and feature it on Kim’s official site, as well as promote it across it’s community of leading entertainment news Websites. For additional information, including official rules, visit: or


The Sony Ericsson Equinox(TM) phone is exclusively available at select T-Mobile retail stores and online at beginning October 28, 2009.

Facts and Figures

Size: 93 x 50 x 14.1 mm (approx.)

Weight: 95 grams (approx.)

Available colors: Carbon

Main screen: 2.2″(5) QVGA 262K TFT

Resolution: 240 x 320 pixels


GSM/ EDGE 850/900/1800/1900

HSDPA 2100/1700

Legal Information

1) 3G speeds not available in all locations.

2) Standard data charges apply.

3) No purchase necessary to enter or win. Contest is void where prohibited. Participants must be of the age of majority in their state of residence.

4) Two year services agreement required. Additional terms and conditions apply. See store representatives for details.

5) Screen size is approximate and measured diagonally

6) Facts and features are subject to change without notice and/or may vary depending on local variant.

7) Kit contents and color options may differ from market to market.

8) Compatibility of Bluetooth(TM) devices varies.

About Sony Ericsson

Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in all major markets. Our vision is to become the industry leader in Communication Entertainment; where new styles of communicating through the internet and social media, become entertainment. Sony Ericsson offers exciting consumer experiences through phones, accessories, content and applications. For more information please visit:

Liquid Identity and Liquid Energy logos and Equinox are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, “make.believe”, and VAIO are trademarks or registered trademarks of Sony Corporation. Ericsson is a trademark or registered trademark of Telefonaktiebolaget LM Ericsson. T-Mobile and the magenta color are registered trademarks of Deutsche Telekom AG. Facebook is the trademark of Facebook, Inc. Bluetooth is a trademark or a registered trademark of Bluetooth SIG Inc. and any use of such mark by Sony Ericsson is under license. YouTube is a trademark or registered trademark of Google, Inc. All other marks are the property of their respective owners. © 2009 Sony Ericsson Mobile Communications International AB Inc.

Judging by the contests I’m guessing this thing is 100% targeted to young women who want a simple phone yet want to stand out with something visually attractive and original. So ladies, are you taking the bait?

[Sony Ericsson via PR Newswire]

1 Comment

  1. 1. Nancy wrote on March 26, 2010

    The Equinox has a 1,000-contact phone book with room in each entry for seven phone numbers, an e-mail address, a company name, two street addresses, a URL, a birthday, and notes (the SIM card holds an additional 250 names). You can save callers to groups and you can pair them with either a video or a photo (remember that they won’t appear on the external display), a light effect, and one of 23 MP4 ringtones. If you’re not happy with the selection that came on the W995a, you can use your music tracks to identify callers.

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