[Rob]

Just was the rumors that AT&T is going to launch the HTC Touch Pro as the HTC Fuze. Anybody have any more info? Anyone looking to buy this?

Its annoying how the same phone is called different things for different networks. I mean really, get over yourself and your branding... its the freaking HTC Touch Pro can't we just leave it at that?

I would understand if its the same phone with different names in different COUNTRIES. Several years ago, Buick released their "LaCrosse" vehicle in Canada and renamed it "Allure" shortly after realizing the former name sounded a lot like the Quebecian term for "masturbation".

Now THAT is a scenario where renaming is good. Pretty interesting/funny article about product naming disasters like that from 2004 from CNN:
Lost in Translation Time and again, product names in foreign lands have come back to haunt even the most brilliant of marketers. - August 1, 2004